according to a new pwc global survey of investmentprofessionals, there is a strong appetite for the audit to evolve, so that the auditremains reliable, relevant and valued in the future. some key messages coming out of the surveyof investment professionals include the facts that they value the audit - audit opinionsinfluence their investment decisions. as well, management, audit committees and auditorsall have a part to play in 'beefing up' the audit process. but it's quality not quantitythat matters - many investors and analysts revealed their understanding of the tensionsthat can arise. for the complete article, please go to big4.com
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